1. Nurture Your Network ... Patiently
Don't be a "business-card ninja" ... meaning you walk into a party or gathering, throw 50 business cards around, and leave. When you make a new contact, make a point of remembering something specific about each person. Jot yourself some notes after the event. Most importantly, follow up ... even though you're not sure you can help each other. Think of networking as talking to people when you don't need something. You never know how you might be able to assist each other down the line.
2. Ask How You Can Help
To paraphrase JFK: Ask first not what your contact can do for you, but what you can do for your contact. Find a win-win situation for you and your contact. Be sure your focus is on them and what they need ... not on what you are hoping to get out of them.
3. Know When to Ask – and How
Be conscious of your message. If you are in a true networking situation, the others in the room may want to drag the conversation down by harping on the "poor economy" or "tough market." Be the island of positivity in the sea of negativism! People will be naturally attracted to you.
4. Make the Web Work for You
Be conscious of the time you spend online. Make those 30-40 minutes a day count! Use LinkedIn to stay connected so even if someone switches jobs, you don't lose their contact info. It's even easy to make initial contact with business owners. See if they're on Twitter and become a follower. A gentle contact one day could lead to a great meeting the next!
5. Shake Some Hands
You never know where you might meet your next client. We have heard time and again how successful networkers have picked up clients on the plane on the way to/from family or business trips! Pay attention next time you are in any social setting. A social introduction one day can lead to a new client down the road.
So, before you set out on your networking journey, be specific with your goals, use technology properly, and go in with an attitude of "give before take." You will get noticed!

